Palawan, a province in the Philippines, has become a sought-after destination, experiencing a remarkable 87.47% growth in tourist arrivals in 2023, as reported by the Palawan Provincial Tourism Office. This surge has resulted in a staggering 1,527,159 visitors, showcasing the province’s allure for travelers. Whether you’re a domestic tourist or visiting from abroad, considering a Palawan tour package is an enticing opportunity to explore the natural wonders and vibrant culture that have contributed to Palawan’s tourism success.

Breaking down the numbers, 873,592 of the total arrivals were domestic tourists, showcasing the strong interest of locals in exploring the beauty of their homeland. Foreign tourists also played a significant role, contributing 653,567 arrivals and generating an estimated tourism receipt of P57.2 billion.

El Nido, known for its pristine beaches and stunning landscapes, took the lead with 518,385 arrivals. Following closely were Coron with 236,860, San Vicente with 85,975, Brooke’s Point with 27,264, and Linapacan with 27,136. Among international visitors, the United States led the way, trailed by France, Germany, the United Kingdom, and Spain.

The remarkable success of Palawan’s tourism industry can be linked to the concept of “revenge travel,” a term coined by tourism experts to describe the pent-up desire to explore after the removal of travel restrictions in 2022. This idea significantly influenced the surge in tourism numbers, with visitors eager to discover Palawan’s captivating landscapes and vibrant culture.

In a recent interview with Radyo Pilipinas Palawan, Provincial Tourism Officer Maribel C. Buñi expressed her joy at surpassing the expected growth rates. She highlighted this achievement, stating, “Our forecast was at the conventional level of 10 to 20% [growth rate]. It’s great that we have exceeded that.”

Palawan’s tourism industry is set to continue its upward journey, showcasing its natural wonders, rich cultural heritage, and warm hospitality. The local government, in collaboration with the Department of Tourism, is actively working on sustainable tourism development. Efforts include enhancing infrastructure, preserving natural resources, and ensuring the well-being of local communities, all while providing unforgettable experiences for visitors.